Mašta Može Svašta – The Hair Salon That Stepped Out of the Shadows of Google Maps
- Andrej Ivanovski
Problem
Mašta Može Svašta, a women’s and men’s hair salon in Belgrade, faced a problem typical for many small local businesses: they existed online, but were almost invisible. A single profile on the 011Info portal, a pin on Google Maps, and that was it. People could find them only if they already knew the salon’s name, which meant they were missing out on a huge number of new clients searching for a “hairdresser nearby.” Without a website, they couldn’t present their services, prices, or the salon’s atmosphere, the very things that sell.
Goal
To build a true digital identity that communicates professionalism and allows clients to quickly get in touch and book an appointment directly through the website, with no intermediaries, no waiting.
Solution
We created a modern, fast, and sales-optimized website that combines clarity, aesthetics, and functionality. The entire site was built to give users two clear actions:
1️⃣ book a treatment directly through an email form,
2️⃣ or call the salon in one click straight from the website.
Every page was carefully crafted, from the strong homepage to the service list and contact section, so visitors immediately sense the salon’s professionalism and style. A photoshoot was done to capture the atmosphere, paired with copy written in the language of their clients.
The technical side was fully optimized: the website achieved a 98/100 Google Lighthouse score (speed, SEO, accessibility, and performance), which automatically boosts it above competitors in local searches. Google now sees it as a fast, relevant, and reliable source, and users feel that in every click.
Results
In the first 5 months after launch, the new website achieved:
- 919 page views
- 299 visits
- 204 unique visitors
- an average engagement time of 2 minutes and 16 seconds
Most importantly, 38 visitors (9%) went straight to the contact page and sent an inquiry or made a call. This means the website doesn’t just bring traffic, it actively converts visitors into clients. The salon now has its own channel working 24/7, without relying on 011Info or Google Maps pins.
Client About the Collaboration
“I would recommend you wholeheartedly. Delighted from start to finish.
You’re a wonderful team. Just keep going honestly and all the way.You’re the best.”