Laundromate: From a DIY Website to a Complete Sales Machine

Problem

Laundromate, a self-service laundry in Belgrade, faced a challenge common to many local businesses: they existed online, but weren’t using their full potential. They had created a basic DIY website that worked decently, but it had limitations in performance and Google visibility.

To keep a high position in search results, they had to spend large amounts of money on Google Ads. Since the site wasn’t properly optimized for SEO, they needed to pay for people to find them instead of appearing organically. The results were expensive but short-term, once the ads were turned off, the website disappeared from search.

Goal

The goal was to build a professional, high-quality, SEO-optimized website that would attract visitors from Google on its own and establish Laundromate as a leading laundry service in Belgrade, without extra advertising costs.

Solution

We created an entirely new, fast, and clear website that blends simplicity with functionality. Every page was designed to give users the exact information they need, what, where, and how, and guide them within seconds to visit the location. The site structure was optimized for local searches, with carefully selected SEO keywords and a flawless technical foundation. The website was tested and scored 98/100 on the Google Lighthouse test, meaning Google now recognizes it as a fast, reliable, and relevant source.

The design is modern, minimalist, and fully mobile-optimized, while the images and texts are tailored to the local audience, clear, simple, and effective.

Results

In the first 6 months after launch, the new website achieved:

• 2,390 page views
• 797 visits
• 623 unique visitors

Client About the Collaboration

“From the very beginning you’ve been great, both in communication and in the work itself. Truly worthy of every recommendation and praise.”

Transformation

📍 Before: A well-made DIY site dependent on paid ads and producing short-term results.
📍 After: A professional, SEO-optimized website (laundromate.rs) rated 100/100 on Google Lighthouse, with over 2,000 views and 623 visitors.